Styling tools inspired by the sophistication and beauty of Italia

Alfa Italia is all about the Italian way... The glitz, the glamour, the style. It's hard to describe but you see it everywhere you go in Italy. The people, the places... they just have it!

Our styling tools have been created to enable your professional stylist to create the show-stopping looks that you desire yet be beautiful, stylish and easy enough for you to use at home or on the go #viaggio.

Inspired by the icons of Italian style and beauty; Sofia Loren, Carla Bruni, Monica Bellucci...
Our styling tools are meant to be as aesthetically beautiful as they are functional.

We've gone to great lengths to research, develop and test our styling tools to ensure they meet our unquenchable desire for quality, performance and reliability.