Monica Bellucci by Ellen von Unwerth

Monica Bellucci by Ellen von Unwerth

Alfa Italia is all about the Italian way... The glitz, the glamour, the style. It's hard to describe but you see it everywhere you go in Italy. The people, the places.. they just have it!

Our styling tools have been created to enable professionals to create the showstopping looks that their clients desire yet be beautiful, stylish and easy for the client to use themselves, at home or on the go #viaggio.

Inspired by the icons of Italian style and beauty; Sofia Loren, Carla Bruni, Monica Bellucci... Our styling tools are meant to be as aesthetically beautiful as they are functional.

We've gone to great lengths to research, develop and test our styling tools to ensure they meet our unquenchable desire for quality, performance and reliability.

For extra peace of mind we offer the Alfa Italia Premium 365 warranty on all of our styling tools. 



A harmony of Italian design and British heritage. 


Born out of a passion for Italian design fuelled by our very British eye for detail and quality, Alfa Italia brings the two together stunningly in the styling tools we create.